In South-East China there’s an area comprised of 5 villages called Qingliangshan. These villages and the homes sprawled in-between risk abandonment due to younger generations moving to nearby cities for better opportunities.
With several locals interested in revitalizing this community, I was invited as part of forty design students from seven design institutions to participate in the Lucitopia Rural Design Challenge.
Prototype an ecotourism solution to preserve and benefit the local culture and economy of an isolated village in China.
I led a team through research, insight synthesis, and proof-of-concept development.
A roadtripping app integrated in WeChat to incentivize Chinese millennials to visit and support rural attractions.
Exhibition Design Ella Hebendanz
Video Production Jan Köhler
Translation Jack Zonghao Li
Workshop Facilitation Andrew Bullen, ****Janine Huizenga
Program Organization C-PLATFORM, Creative Cooperative (FR/NL), Xiamen MEXDIA