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This case study is confidential. For more information, contact me.
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In the coming years, many European countries plan to ban single-use plastics, including for food delivery and pickups. In preparation for these shifts, I led UX research at Just Eat Takeaway to pilot and improve a reusable container food ordering service before scaling it up.
Identify people’s perceptions of eating with reusable containers, their motivations and barriers, and pilot improvement opportunities.
I led concept testing with ‘eco-conscious’ and ‘eco-skeptic’ consumers; followed with multi-market surveys to understand participants’ pilot experiences.
This study’s findings helped increase resource allocation to this initiative and influenced product changes for the next iteration of the pilot program.
“Following a successful 10-month pilot, Just Eat is scaling its partnership… to provide a returnable packaging system…
Designed to provide a zero-waste experience through a convenient packaging return scheme, the expansion will see over 80 restaurants and cafes in London and surrounding areas provided with reusable takeaway cups and containers.”
via Packaging Europe
"Just Eat extends partnership with CLUBZERØ reuse system” ****Packaging Europe
“Just Eat pilots reusable takeaway packaging in London” ****The Evening Standard
“How [to] deal with the new reusable duty” ****RedaktionsNetzwerk (RND)
“How the return of reusable containers should work” Watson.de