This study uncovered user typologies for the types of people who order food for delivery, including their needs, motivations, and triggers. UX improvements from the research informed stakeholder conversations and further research on personalization.


Just Eat Takeaway needed to learn more about its 98 million users to better personalize their products.


I led a team of Product Owners, Designers, Data Analysts, and Engineers through this research.


This study’s insights shaped future features, stakeholder conversations, and inspired further research.

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