Background

With the usage of electrical vehicles, car-sharing, and ride-sharing growing, companies within the mobility industry need to rethink their roles for the future.

Personal vehicles manufacturers especially need to know what their next fleets will offer to differentiate themselves in the market and stay relevant.

During my time at IDEO, I worked with a mobility company in Germany, the UK, and the USA to plan and conduct research to drive a human-centered experience in their newest line of vehicles.

Objective

Deliver a clear overview of a mobility company’s European target customers, their mobility needs, and how these needs can be addressed through actionable design concepts.

Role

As the main researcher on this project, I led in-home and studio interviews in Germany, the UK, and the USA to inform the design of future mobility offerings.

Outcome

Our insights helped the client’s executives better understand their target customers and inspire design concepts as first alpha products.


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