Background

The beauty product market is a crowded one. To break through this noise, an established skincare product company wanted to ensure their newest line’s success through research.

After a desk research phase and a group interview session, the team wanted to gain additional confidence about their product’s value proposition before bringing it to market.

Objective

Analyze data from a concept test to help recommend the best performing value proposition for a new skincare product.

Role

I collaborated with a Data Scientist to plan, conduct, analyze, and present the results of an Instagram advertisement campaign to the client.

Outcome

Our concept tests reached 75,000+ target customers within 3 days, providing the client the confidence to further develop their best preforming value proposition.


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